Yahoo! Kimo aims for more ad growth this year
2005/3/26
By Jason Tan
The China Post staff
Yahoo! Kimo, the island's largest Web portal in terms of traffic and membership, expects its online advertising business will further grow 40 percent this year.
One of the drivers lies in the pay-search business model, where advertisers will have to pay fees to get their Web pages listed on top positions of the search results, said Rose Tsou, its managing director.
The company has already been one of the top 15 advertisement firms in Taiwan, and it has geared up to further increase the ranking.
According to Tsou, Yahoo! Kimo's e-commerce business, which consists of online shopping and auction activities, will also report promising results this year.
Its total value of transactions was NT$15 billion in 2004, and is slated to further expand 40 to 50 percent in 2005.
In addition to the popular online shopping and auctions, Tsou said that e-commerce segment can be further tapped onto as people will also start buying digital products in future.
"Our goal is to differentiate Yahoo! from the competitors with an leading set of products that are easy to use, personalized and community-centric," said Yahoo! chief operating officer Daniel Rosensweig, in a media gathering marking Yahoo! 10th anniversary yesterday.
Asia is the fastest growing region of Internet users, and Yahoo! aims to set a stronger foothold in the Greater China region, he informed.
Currently, Taiwan is its third largest market, after China and India.
With this in view, he said that Yahoo! will continue to invest "heavily" in Taiwan as well as recruit top talents over the next few years.
Tsou added that the company looks set to hire 40 more staff this year, especially demanding quality engineers. This will make the Taiwan's staff strength reaching around 340.
Meanwhile, another online portal, PC Home Online, foresees that its e-commerce segment will continue to be its main revenue driver this year.
E-commerce contributed 88 percent to PC Home Online's overall revenues last year and it is expected to be the same in 2005, its marketing director Vicky Tseng told the China Post.
She said there are now over two million Internet shoppers--a fifth of the total Internet population, thus the market has more room to grow.
Since last August, the portal recorded over NT$0.2 billion revenues for e-commerce business nearly every month. Online shopping forms the largest base of its e-commerce segment as it does not charge fees for the auction activities.
PC Home Online recorded total revenues of close to NT$2.5 billion last year. Its January and February's sales were growing compared to the same period of last year, added Tseng.
By Jason Tan
The China Post staff
Yahoo! Kimo, the island's largest Web portal in terms of traffic and membership, expects its online advertising business will further grow 40 percent this year.
One of the drivers lies in the pay-search business model, where advertisers will have to pay fees to get their Web pages listed on top positions of the search results, said Rose Tsou, its managing director.
The company has already been one of the top 15 advertisement firms in Taiwan, and it has geared up to further increase the ranking.
According to Tsou, Yahoo! Kimo's e-commerce business, which consists of online shopping and auction activities, will also report promising results this year.
Its total value of transactions was NT$15 billion in 2004, and is slated to further expand 40 to 50 percent in 2005.
In addition to the popular online shopping and auctions, Tsou said that e-commerce segment can be further tapped onto as people will also start buying digital products in future.
"Our goal is to differentiate Yahoo! from the competitors with an leading set of products that are easy to use, personalized and community-centric," said Yahoo! chief operating officer Daniel Rosensweig, in a media gathering marking Yahoo! 10th anniversary yesterday.
Asia is the fastest growing region of Internet users, and Yahoo! aims to set a stronger foothold in the Greater China region, he informed.
Currently, Taiwan is its third largest market, after China and India.
With this in view, he said that Yahoo! will continue to invest "heavily" in Taiwan as well as recruit top talents over the next few years.
Tsou added that the company looks set to hire 40 more staff this year, especially demanding quality engineers. This will make the Taiwan's staff strength reaching around 340.
Meanwhile, another online portal, PC Home Online, foresees that its e-commerce segment will continue to be its main revenue driver this year.
E-commerce contributed 88 percent to PC Home Online's overall revenues last year and it is expected to be the same in 2005, its marketing director Vicky Tseng told the China Post.
She said there are now over two million Internet shoppers--a fifth of the total Internet population, thus the market has more room to grow.
Since last August, the portal recorded over NT$0.2 billion revenues for e-commerce business nearly every month. Online shopping forms the largest base of its e-commerce segment as it does not charge fees for the auction activities.
PC Home Online recorded total revenues of close to NT$2.5 billion last year. Its January and February's sales were growing compared to the same period of last year, added Tseng.
posted by jason tan @ 10:06 PM
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