Microsoft targeting local manufacturing sector
2005/3/4
By Jason Tan The China Post
Microsoft will be aiming at the local manufacturing sector this year to push its business process management solutions.
"Particularly in Asia, we see high growth in the manufacturing sector, as it highly emphasizes supply chain and inventory management. This presents unique opportunities to us," said Steven Martin, its group product manager of the business process and integration division, at the launch of the BizTalk Accelerator for RosettaNet 3.0 Chinese version yesterday.
The new version is an add-on component to the company's BizTalk Server and supports standards of RosettaNet, a consortium of IT, electronic, and manufacturing companies.
"We have about 100 new customers every month, as well as 300 existing customers buying more services and solutions from us every quarter," he said.
BizTalk Server is a business process management solution helping customers automate and manage complex business processes including applications, trading partners, employees and legacy systems within and across organizational boundaries.
The software giant has clinched major clients in most sectors locally, including manufacturing, logistics, finance, with government as the largest deployer, claimed Michael Lin, product marketing manager of server platform business group, Microsoft Taiwan.
Since the launch of BizTalk Server in December 2000, Microsoft said it has accumulated customer references amounting to over 4,000.
Lin, however, refused to reveal the number of customer references in Taiwan, except to say "the solutions are doing very well here."
The competition of the business process management market has become fierce as giants such as Microsoft, IBM, SAP, have laid out respective plans to capture larger market share.
"We see IBM as a primary competitor with its WebSphere solutions. And there are more competition as vendors like SAP participating in this space," Martin admitted.
However, the low-cost and ease-of-use natures of Microsoft products will be the competitive advantages, he asserted.
Meanwhile, IBM said that it will not only target big enterprises such as high-tech or manufacturing companies for its WebSphere product line.
"We will also look into telecommunications sector or small and mid-sized companies to push the solutions," said Benson Wu, manager, software group at IBM Taiwan.
He said that the company will lay out different pricing strategies for various industry segments as they have different needs.
WebSphere is IBM's brand for a line of server software products, including WebSphere Information Integrator, a middleware which links disparate systems together.
By Jason Tan The China Post
Microsoft will be aiming at the local manufacturing sector this year to push its business process management solutions.
"Particularly in Asia, we see high growth in the manufacturing sector, as it highly emphasizes supply chain and inventory management. This presents unique opportunities to us," said Steven Martin, its group product manager of the business process and integration division, at the launch of the BizTalk Accelerator for RosettaNet 3.0 Chinese version yesterday.
The new version is an add-on component to the company's BizTalk Server and supports standards of RosettaNet, a consortium of IT, electronic, and manufacturing companies.
"We have about 100 new customers every month, as well as 300 existing customers buying more services and solutions from us every quarter," he said.
BizTalk Server is a business process management solution helping customers automate and manage complex business processes including applications, trading partners, employees and legacy systems within and across organizational boundaries.
The software giant has clinched major clients in most sectors locally, including manufacturing, logistics, finance, with government as the largest deployer, claimed Michael Lin, product marketing manager of server platform business group, Microsoft Taiwan.
Since the launch of BizTalk Server in December 2000, Microsoft said it has accumulated customer references amounting to over 4,000.
Lin, however, refused to reveal the number of customer references in Taiwan, except to say "the solutions are doing very well here."
The competition of the business process management market has become fierce as giants such as Microsoft, IBM, SAP, have laid out respective plans to capture larger market share.
"We see IBM as a primary competitor with its WebSphere solutions. And there are more competition as vendors like SAP participating in this space," Martin admitted.
However, the low-cost and ease-of-use natures of Microsoft products will be the competitive advantages, he asserted.
Meanwhile, IBM said that it will not only target big enterprises such as high-tech or manufacturing companies for its WebSphere product line.
"We will also look into telecommunications sector or small and mid-sized companies to push the solutions," said Benson Wu, manager, software group at IBM Taiwan.
He said that the company will lay out different pricing strategies for various industry segments as they have different needs.
WebSphere is IBM's brand for a line of server software products, including WebSphere Information Integrator, a middleware which links disparate systems together.
posted by jason tan @ 2:47 AM
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