Carat Media eyes potential in new advertisement areas segments
2005/3/3
By Jason Tan The China Post
Carat Media Taiwan is eyeing more revenues from the Internet and out-of-home advertising segments this year, as local ad spending is set to grow around five to eight percent.
Gordon Chen, its executive assistant to CEO, informed that the markets for TV and print ads have reach saturation.
But when people leave their homes, billboards on the roads, banners of petrol stations, ads on the back of receipts or on the exterior of buses, all present new potential to the out-of-home ad segment.
Simultaneously, the Internet ad segment worldwide is predicted to grow around 20 percent this year. Since it only occupies three percent of the total ad spending, it has room for future expansion.
As such, the company is confident that these two segments will grow faster than others this year and it will come up with more creative ideas to grab larger share in the industry, Chen told the China Post on the sidelines at a media event yesterday.
To cope with the expanding business, Carat Media moved from Hengyang Road, to the new office at Minsheng East Road in Taipei late last year.
The new office occupies two floors, with each having a space of over 100 pings.
"A lot of media companies are located in the eastern area of Taipei due to transport convenience. Many of our clients are also based here. That's why we decided to move here," Chen added.
Carat Media, an independent media agency network, moved into the Taiwanese market in 2000.
Belonging to the Aegis Group listed on the London Stock Exchange, it claims to be the largest media agency in Europe and gain the No. 1 spot in Taiwan for two consecutive years since 2003.
The company reported revenues of NT$4.8 billion last year, and is estimated to garner NT$5.4 billion this year, according to Chen.
K. F. Lee, its chief executive officer, said that Carat Media currently offers five solutions in Taiwan. These tools provide clients with analysis covering consumer response, sales status and brand development trends.
"Media agencies nowadays are able to help clients strategize communication and media plans. They are not only dealing with media buying affairs, but also venturing into areas of marketing and communication," she added.
By Jason Tan The China Post
Carat Media Taiwan is eyeing more revenues from the Internet and out-of-home advertising segments this year, as local ad spending is set to grow around five to eight percent.
Gordon Chen, its executive assistant to CEO, informed that the markets for TV and print ads have reach saturation.
But when people leave their homes, billboards on the roads, banners of petrol stations, ads on the back of receipts or on the exterior of buses, all present new potential to the out-of-home ad segment.
Simultaneously, the Internet ad segment worldwide is predicted to grow around 20 percent this year. Since it only occupies three percent of the total ad spending, it has room for future expansion.
As such, the company is confident that these two segments will grow faster than others this year and it will come up with more creative ideas to grab larger share in the industry, Chen told the China Post on the sidelines at a media event yesterday.
To cope with the expanding business, Carat Media moved from Hengyang Road, to the new office at Minsheng East Road in Taipei late last year.
The new office occupies two floors, with each having a space of over 100 pings.
"A lot of media companies are located in the eastern area of Taipei due to transport convenience. Many of our clients are also based here. That's why we decided to move here," Chen added.
Carat Media, an independent media agency network, moved into the Taiwanese market in 2000.
Belonging to the Aegis Group listed on the London Stock Exchange, it claims to be the largest media agency in Europe and gain the No. 1 spot in Taiwan for two consecutive years since 2003.
The company reported revenues of NT$4.8 billion last year, and is estimated to garner NT$5.4 billion this year, according to Chen.
K. F. Lee, its chief executive officer, said that Carat Media currently offers five solutions in Taiwan. These tools provide clients with analysis covering consumer response, sales status and brand development trends.
"Media agencies nowadays are able to help clients strategize communication and media plans. They are not only dealing with media buying affairs, but also venturing into areas of marketing and communication," she added.
posted by jason tan @ 2:45 AM
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