Microsoft to open branch in Kaohsiung by April
Microsoft is slated to open a branch in Kaohsiung by the end of April.
The software giant plans to invest around NT$5 million to NT$6 million for the infrastructure alone, informed Davis Tsai, senior director of business marketing organization of Microsoft Taiwan Corporation.
In the past, the company's staff had to fly down from Taipei to the south to serve its customers.
With the upcoming branch in Kaohsiung, which will have the space of around 80 pings, it aims to provide a "localized service" to the clients of southern Taiwan, Tsai told the China Post on the sidelines of its media luncheon yesterday.
It is looking to have four to five sales staff, and a team of technical support staff to offer before and after-sales services, he added.
"We hope to stimulate the sales revenues of the southern part with the establishment of the new office," he said, adding that its clients in the Tainan Science Park have long been demanding more local support.
This is one of the moves from Microsoft to penetrate the small business segment.
For its first half of 2005 financial year, which ended last December, the company achieved "double-digit" growth for the enterprise and medium-sized business segments, said Tsai, without giving out the exact figures.
He expects these segments will continue their growth in the second half of the year, with more momentum coming especially from the small business sector.
"Small-sized business didn't grow as much as the other two, but it recorded almost double-digit growth in the first six months," he revealed.
Banking on its potential, the company has set up a dedicated team this year to support its some 4,000 system builder channel partners island-wide.
It put in more manpower in the team to beef up the resources especially in sales and technical support.
According to its general manager Eunice Chiou, the satisfaction rate of small- and medium-sized businesses (SMBs) on Microsoft services increased 68 percent in the first half of the year, whereas the dissastifaction percentage was down by 29 percent.
"We are happy with the performance of SMBs and there was tremendous growth specifically in the mid-sized companies," she added.
In view of the rising needs of Taiwanese channel partners in China, Microsoft will continue to put in extra efforts to cater to them this year.
Headquartered in Taiwan, these partners set up branches in China and therefore need real-time, comprehensive IT support for the operations in both places.
As such, a cross-border division was recently formed by the company. There is a team of managers and sales employees taking initiatives to visit and serve them in the mainland, she said.
The software giant plans to invest around NT$5 million to NT$6 million for the infrastructure alone, informed Davis Tsai, senior director of business marketing organization of Microsoft Taiwan Corporation.
In the past, the company's staff had to fly down from Taipei to the south to serve its customers.
With the upcoming branch in Kaohsiung, which will have the space of around 80 pings, it aims to provide a "localized service" to the clients of southern Taiwan, Tsai told the China Post on the sidelines of its media luncheon yesterday.
It is looking to have four to five sales staff, and a team of technical support staff to offer before and after-sales services, he added.
"We hope to stimulate the sales revenues of the southern part with the establishment of the new office," he said, adding that its clients in the Tainan Science Park have long been demanding more local support.
This is one of the moves from Microsoft to penetrate the small business segment.
For its first half of 2005 financial year, which ended last December, the company achieved "double-digit" growth for the enterprise and medium-sized business segments, said Tsai, without giving out the exact figures.
He expects these segments will continue their growth in the second half of the year, with more momentum coming especially from the small business sector.
"Small-sized business didn't grow as much as the other two, but it recorded almost double-digit growth in the first six months," he revealed.
Banking on its potential, the company has set up a dedicated team this year to support its some 4,000 system builder channel partners island-wide.
It put in more manpower in the team to beef up the resources especially in sales and technical support.
According to its general manager Eunice Chiou, the satisfaction rate of small- and medium-sized businesses (SMBs) on Microsoft services increased 68 percent in the first half of the year, whereas the dissastifaction percentage was down by 29 percent.
"We are happy with the performance of SMBs and there was tremendous growth specifically in the mid-sized companies," she added.
In view of the rising needs of Taiwanese channel partners in China, Microsoft will continue to put in extra efforts to cater to them this year.
Headquartered in Taiwan, these partners set up branches in China and therefore need real-time, comprehensive IT support for the operations in both places.
As such, a cross-border division was recently formed by the company. There is a team of managers and sales employees taking initiatives to visit and serve them in the mainland, she said.
posted by jason tan @ 2:40 AM
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