Carrefour aims for more expansion this year
2005/3/5
By Jason Tan The China Post
After the remodeling of 18 stores last year, Carrefour has seen the traffic and sales of those outlets moved up five to 15 percent.
The increase was a result of grabbing the share from competitors and traditional retail markets, said Marc Oursin, its general manager at a media briefing yesterday.
The nation's leading hypermarket operator started reshuffling 18 of its total 34 stores since the end of 2003. The move includes renovation, as well as adding food courts and shopping outlets to the conventional hypermarket.
There will be five more stores to be remodeled this year.
He did not give out the investment figures, but said Carrefour intends to recoup the return of investment over the next three to six years.
The hypermarket industry reported NT$120 billion of turnover in total last year. Carrefour totaled NT$50 billion of revenue, translating to around 43 percent of market share.
It aims to grab over 50 percent of share and achieve single-digit revenue growth this year.
"We open three to four stores a year and this is the expansion pace similar to our competitors such as RT-Mart. This is one way for us to maintain current market share," he said.
To out win the rivals, Carrefour is slated to set up four stores this year.
Two of them will be hypermalls, which Carrefour defines as the malls including hypermarkets, food courts and shops, with floor space of around 2,500 pings.
The other two will be hyper commercial towns, which will occupy space of over 3,000 pings. These so-called commercial towns will not only cover the functions of hyerpermalls, but will also incorporate sports or entertainment venues such as message center, gym or golf course.
Oursin revealed that four stores with similar sizes are in the pipeline for next year, and it hopes to expand the total stores from the current 34 to 50 by 2008.
"We will leverage these different types of stores to meet market demands," he noted.
One of its competitors Tesco, the island's forth largest hypermarket operator, plans to open up four more stores by the end of next year.
Including its two outlets newly opened at Taichung and Xindian of Taipei County last December and January respectively, it will have a total of 10 stores by that timeframe.
"We know that we have limited stores if compared to other operators, but we will focus on beefing up the operations of the current ones and expand in the future," informed Sophia Chung, grocery category manager of Tesco Taiwan.
He said that it will continue to offer user-friendly and cozy environment to the shoppers to stand out from the competition.
There have been good results as its Taoyuan and Tainan stores clinched the No. 1 spot in terms of turnover compared to other operators in these two areas, he claimed.
By Jason Tan The China Post
After the remodeling of 18 stores last year, Carrefour has seen the traffic and sales of those outlets moved up five to 15 percent.
The increase was a result of grabbing the share from competitors and traditional retail markets, said Marc Oursin, its general manager at a media briefing yesterday.
The nation's leading hypermarket operator started reshuffling 18 of its total 34 stores since the end of 2003. The move includes renovation, as well as adding food courts and shopping outlets to the conventional hypermarket.
There will be five more stores to be remodeled this year.
He did not give out the investment figures, but said Carrefour intends to recoup the return of investment over the next three to six years.
The hypermarket industry reported NT$120 billion of turnover in total last year. Carrefour totaled NT$50 billion of revenue, translating to around 43 percent of market share.
It aims to grab over 50 percent of share and achieve single-digit revenue growth this year.
"We open three to four stores a year and this is the expansion pace similar to our competitors such as RT-Mart. This is one way for us to maintain current market share," he said.
To out win the rivals, Carrefour is slated to set up four stores this year.
Two of them will be hypermalls, which Carrefour defines as the malls including hypermarkets, food courts and shops, with floor space of around 2,500 pings.
The other two will be hyper commercial towns, which will occupy space of over 3,000 pings. These so-called commercial towns will not only cover the functions of hyerpermalls, but will also incorporate sports or entertainment venues such as message center, gym or golf course.
Oursin revealed that four stores with similar sizes are in the pipeline for next year, and it hopes to expand the total stores from the current 34 to 50 by 2008.
"We will leverage these different types of stores to meet market demands," he noted.
One of its competitors Tesco, the island's forth largest hypermarket operator, plans to open up four more stores by the end of next year.
Including its two outlets newly opened at Taichung and Xindian of Taipei County last December and January respectively, it will have a total of 10 stores by that timeframe.
"We know that we have limited stores if compared to other operators, but we will focus on beefing up the operations of the current ones and expand in the future," informed Sophia Chung, grocery category manager of Tesco Taiwan.
He said that it will continue to offer user-friendly and cozy environment to the shoppers to stand out from the competition.
There have been good results as its Taoyuan and Tainan stores clinched the No. 1 spot in terms of turnover compared to other operators in these two areas, he claimed.
posted by jason tan @ 2:48 AM
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